Function: Graphic designer/Public Relations
Main role: Branding & Marketing Communications
Creating compelling, relevant and differentiated brand strategies that reflect the past, present and future ambitions of Mecanoo (design), defining new strategies for an ever changing media landscape (planning), and communicating the values that define Mecanoo’s identity (marketing).
Initial evaluation of existing communications tools led to a full reformulation of the practice’s online presence, both in content as well as visual. Development and integration from the initial concept to the final implementation of the new company website (released in Sept 2014). Enforced common email signature, intranet (ongoing), and internal TV that together reflect the same brand values. Ensure that continual digital improvement becomes part of everyday working life.
Posters/flyers for events & lectures
Analyse current and new methods in order to organise, control and improve Mecanoo’s visual communication tools.
Follow press, events and project updates to create unique graphic solutions to support the online PR (revitalise social media and online presence among architectural/design websites improving exposure and awareness among the target groups/markets defined within the company) and BD strategies on new tenders and submissions.
Aside from the PR functions I also integrate with the architectural teams developing:
Infographics, icons and schemes
Signage and way-finding design