1. ISD

Icons, schemes and infographics

Created for Personal projects in 2013

BY TYPOLOGY

  1. Digital Marketing
  2. Print design

Architecture visualization requires the conception of icons, schemes, diagrams and infographics to minimise noise, complexity and unnecessary data, creating visuals that communicate concepts, processes and spaces in a effective and playful way.

The final result of an architectural volume is clearly represented by a series of steps that explain the figure of origin and what was changed and evolved to arrive at the chosen solution. The icon is used as the sum of all the previews steps. The conventional axonometric view breaks down the construction elements but is also used to highlight zoning and interior routes. The site plan derivates from a satellite map, chromatically processed to highlight the actual location in which to insert the buildings plan.

This style of visualization became very popular among architectural offices; the use of this style helps teams to achieve clear communication structures vital to maintain the dialog with client and audience through digital media and on the web. The expressive potential of these techniques is a frontier that the web just begun to explore.

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