I try to challenge and push myself everyday – especially creatively. Designing my personal brand has proven to be more complex than designing for a client. The first step has been to be clear about who I am and what I believe in: self-awareness. For several years I felt my work had to be seen and shown under a common identity, reflecting my character and personal style, which is the result of my work developed for studios, individual clients, or as the result of other creative collaborations.
Time has a dramatic effect upon one’s work. It makes you more selective, more detail-orientated and, eventually, more confident in your choices. The development of this website was the engine for this new identity. Keeping a record of everything I do helps me to reflect upon and understand my visual language and approach in order to draw future goals and pursue new challenges. This was the opportunity to create a single graphic language that would connect clients and audience through self-branding applied in other channels, as website and social media.