1. Library-of-Birmingham-by-Mecanoo-copyright-Christian-Ritchers

    Copyright Christian Richters

RIBA Stirling Prize 2014: The Library of Birmingham

Created for Mecanoo in 2013

BY TYPOLOGY

  1. Digital Marketing

Mecanoo/The Library of Birmingham – marketing strategy for BBC’s people’s choice poll on RIBA‘s Stirling Prize 2014 coverage on which The Library of Birmingham tops both online polls.

The library was one of six new buildings, including the London Shard and Liverpool’s Everyman Theatre, shortlisted for this year’s RIBA Stirling Prize for architecture. Readers of the BBC News Magazine were invited to choose their favourite of the six buildings listed for this year’s prize. Approximately 90,000 votes were received.

The Library of Birmingham also topped the Architects Journal readers Stirling Prize poll. In an online poll, the £188.8million scheme received 39 per cent of the votes, putting it ahead of the bookmakers’ favourite O’Donnell + Tuomey’s Saw Swee Hock Student Centre at the London School of Economics which was backed by 30 per cent of the voters.

Riba Stirling Prize 2014: Birmingham Library is your favourite
Architects Journal – Mecanoo’s Library of Birmingham tops AJ reader Stirling Prize poll

RIBA-Stirling-Prize-2014-Library-Birmingham


Posters and banners used across social media and information screens at The Library of Birmingham during the voting period.

RIBA-Stirling-Prize-2014-Library-Birmingham

RIBA-Stirling-Prize-2014-Library-Birmingham

RIBA-Stirling-Prize-2014-Library-Birmingham
RIBA-Stirling-Prize-2014-Library-Birmingham

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